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WE TALK ABOUT DIGITAL BRANDS & SMART PRICES
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When we decided to start Norrsken , it was because we wanted to create a brand for women where we could produce really good products at a smarter price. We wanted to use our knowledge in production and the opportunity to control sales ourselves without administering stores etc.
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SMARTER PRICES
Our idea is simple, we want to offer really good jackets at a smart price. With long experience in production and retail, we know what costs and what you can and cannot do with prices. For us, the goal is to offer jackets that are between 30-40% below the prices in "regular" stores. We make this possible by selling everything ourselves through our own channels and by being as cost-effective as possible.
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"This is the new way to build a strong brand! Everything has to be well thought out and carefully justified. Our target group is the modern, smart woman who makes conscious choices and wants to be part of the whole journey," says Sara Hällås, who is part of a strong and entrepreneurial team with great know-how in design, e-commerce, customer experience, and production.
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DIGITAL BRANDS
Retail and fashion have changed a lot in recent years. We have to follow the change in both buying behavior and production. For us, being digital means that we sell via digital platforms, we market ourselves via social media, and we barely exist in physical stores. However, it is important not to stop meeting our customers. It is important for us that you feel that we are present and that we can be reached and communicated with. We want to be close to you! This places higher demands on our presence in the existing media.
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FEMALE ENTREPRENEURSHIP
Basically, we don't think there is a difference between male and female entrepreneurship; the important thing is to build companies and take risks. It is important to have an idea and to dare to develop it, to see opportunities and to have the ability to reload. It's also important to have financial and strategic thinking and to dare to think big and long-term.
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