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Emma, Norrsken jackets


1, What are you most proud of yourself?

That I never give up.


2, What qualities are you inspired by in others?

Energy and commitment. Then I’m not so creative myself so I love to follow creative people.


3, Who inspires you and why?

Many. I have a lot of women around me who have succeeded in combining life in a sensible way. It inspires me.


4, What is an everyday luxury for you?

Everyday luxury for me is when my daughter goes to bed, we clean away all the toys, light candles, and cook a good dinner then we sit for a long time to eat.


5, What is your best advice for getting your everyday life together? Do you have a really good life hack?

Find routines that work for you. For example, we each pick up / drop off at the preschool per day. Then we buy pretty much everything online and are happy to use services close to home.


6, What is your best/most important clothing piece in your everyday life?

The shirt is the most used garment in my wardrobe, but what I should get better at is outerwear for all weather.


Name: Emma Priwin

Family: My husband Henrik and our daughter Edith 1-year-old.

Occupation: Key Account Manager, Hemnet