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1, What are you most proud of yourself?

I am very proud of my determination, curiosity and courage.


2, What qualities are you inspired by in others?

Passion, courage, and a clear purpose.


3, Who inspires you and why?

Carolina Neurath is fearless and energetic! Sofie Lindblom does not follow the rule book and is a pioneering modern role model. Gunhild Stordalen wants to save the world. Beyonce, because she dares to be so feminine and has so much respect. My mother for her ability to lead with both extreme rationality and heart.

All power women inspire me, those who dare to be who they are and show what they stand for, you should not have to apologize for being good at something. Not to forget my yoga guru Kino MacGregor.


4, What is an everyday luxury for you?

Everyday luxuries are yoga, green smoothie bowls, spending time with family and friends.


5, What is your best advice for getting your everyday life together? Do you have a really good life hack?

It is important to take control of your time. An example is to replace “I do not have time” with “I do not take the time to do it” or “I choose not to prioritize it right now”. Big difference. Also reduces the risk of feeling inadequate, that instead of not having time, you have actively chosen to prioritize the most important commitments. Be proud of what you achieve and accomplish instead of being frustrated with what you do not have time for.


6, What is your best/most important clothing piece in your everyday life?

My black polo shirt


7, Wich is your favorite Norrsken jacket?

Do I have to choose? It stands between Ruda and Nora.


Name: Ellen Broström

Occupation: Management Consultant

Life motto: Teach what you learn and learn what you teach