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Emma, Norrsken jackets


1, What are you most proud of yourself?

My planning ability. I’m constantly living in the “future” which makes me always planning the next step!


2, What qualities are you inspired by in others?

When someone is really passionate, it often infects. It does not matter how much it is, but the more committment the person shows. I love to meet people who burn for what they do.


3, Who inspires you and Why?

All meetings with people. If I could, I would book breakfast, lunch and dinner with different people every day. I get lots of energy to meet others.


4, What is everyday happiness for you?

To use the sauna in the winter! There is nothing better than getting into a hot sauna after a long day of work.


5, What are your best tips for getting your life together every day? Do you have any really good lifehack?

To prioritize yourself. To me, it is important to have time to workout. That’s why I book it in the calendar like any other meeting, on or outside of working hours.


6, What is your best/most important clothing piece in your everyday life?

Black jeans! Works in all contexts except for weddings maybe! Can be dressed at work with a blouse/shirt or down in the weekend with a t-shirt/college shirt


7, What is your favorite Norrsken jacket?

Nora in white or military green! Perfect in-between-season jacket


Name: Emma Lythell

Family: Husband Linus, son Harrison, 1-year-old.

Occupation: CEO, Dot Sure

Life motto: “Do not let what you can not do, stop you from doing what you can actually do.”