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Norrsken no 7 Emma Lythell

1, What are you most proud of yourself?

My planning ability. I’m constantly living in the “future” which makes me always planning the next step!


2, What qualities are you inspired by in others?

When someone is really passionate, it often infects. It does not matter how much it is, but the more commitment the person shows. I love to meet people who burn for what they do.


3, Who inspires you and Why?

All meetings with people. If I could, I would book breakfast, lunch and dinner with different people every day. I get lots of energy to meet others.

4, What is the everyday happiness for you?
To win winter! There is nothing better than getting into a hot sauna after a long day of work.

5, What are your best tips for getting your life together every day? Do you have any really good lifehack?

Do you have any really good life hack? To prioritize yourself. To me it is important to have time to work out. That’s why I book it in the calendar as any other meeting, on or outside of working hours.

6, What is your best/most important clothing piece in your everyday life?
Black jeans! Works in all contexts except for weddings maybe! Can be dressed at work with a blouse / shirt or down the weekend with a t-shirt / college shirt

7, What is your favorite Norrsken jacket?
(Coming later) Nora in white or military green! Perfect in-between-season jacket

Facts: Name: Emma Lythell Family: Make Linus, son Harrison 1 year Occupation: CEO Dot Sure Favorite quote: “Do not let what you cannot stop you from doing what you can actually do.”