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Emelie, Norrsken jackets


1, What are you most proud of yourself?

I’m proud of everything I’ve accomplished so far in my life! During my teens, I suffered from a severe social phobia that I can say today that I am almost completely free from.


2, What qualities are you inspired by in others?

Caring, brave and driven people who are passionate about what they do inspire me.


3, Who inspires you and why?

I would say that all the thousands of strong power women inspire me. All single mothers, all women who live or have lived in violent relationships, all women who fight for equality and women’s rights and so many more!


4, What is an everyday luxury for you?

Everyday luxury for me is to go out somewhere in the woods with my dog ​​Nikki and just sit down and enjoy the birds chirping and nature.


5, What is your best advice for getting your everyday life together? Do you have a really good life hack?

For me, planning is super important! My best advice is to write down all your “musts” in a calendar and to take advantage of each day, get up early and start the day with positive thoughts.


6, What is your best/most important clothing piece in your everyday life?

For me who is out in the woods a lot with my dog, my outdoor clothes are a must.


7, Wich is your favorite Norrsken jacket?

My favorite jacket is my Björkö Ensign Blue. It is my go-to jacket as it is both water and wind-resistant, which suits me who is outdoors a lot. It also looks really nice, which makes it suitable both as an everyday jacket and as an outdoor jacket!


Name: Emelie Jonsson

Family: It’s just me and my dog ​​Nikki!

Occupation: I am a student, I study sociology and gender studies at “Linneuniversitetet” in Växjö.

Life motto: “Your only limit is you”