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Isabelle, Norrsken Jackets


1, What are you most proud of yourself?

That I dare to go my own way and follow my heart.


2, What qualities are you inspired by in others?

People who do not judge. I am inspired by people who are confident and who do not doubt themselves. I am inspired by people who support and lift others. I am inspired by people who see and are present in meetings with others.

I believe that we all need to be closer to ourselves and understand the meaning of being closest to ourselves in order to meet others with love and respect.


3, Who inspires you and why?

My “guide” – she gives me strength and power. She sees me for who I am and helps me become the best version of myself. She is a strong, honest woman who sees good before evil. She is confident, has good self-esteem and is full of love. She helps me dare to be myself and she gives me so much positive energy.

When a person can bring out the best in a person and inspire so much good, it inspires me to do the same to others. To give and take, to be genuine and honest, to lift each other up in an honest and genuine way is the best thing you can do for someone. If everyone could do that, the world would be much more beautiful.


4, What is an everyday luxury for you?

All these little simple things like starting the day by lighting candles, morning yoga, meditation, buying a good coffee on the way to work, picking up my daughter early at preschool and going for coffee, playing with my dog, etc.

The best luxury is free and unconditional, the luxury for me is to remind myself to be grateful for what I have and take care of it. It is so easy to forget what it is to be in the “now” and just take it for granted, especially in a packed everyday life. Being grateful and appreciating everything I have makes me very happy and calm, it gives me new energy and strength. The reminder itself is what happiness is to me.


5, What is your best advice for getting your everyday life together? Do you have a really good life hack?

To be organized and have a structure/planning. Not to stress and instead, get everyday life in balance and harmony. To create a structure and try to stick to some form of planning to bring together everything that life means. For example, to prioritize yourself and give yourself space for exercise / own time even when you have a full calendar. It is precisely in a full everyday life that it is needed to get that extra energy and balance.


6, What is your best/most important clothing piece in your everyday life?

Workout clothes that work both to exercise in and to use at a meeting. I would say a pair of nice, stylish seamless tights (longing until you release your new collection) and a stylish sweatshirt. I also need a good warm, windproof jacket when I’m outdoors a lot. A pair of stylish, comfortable workout shoes is also important.


7, Wich is your favorite Norrsken jacket?

I love my Skara Moss.


Name: Isabelle Sörälv

Family: Daughter & a dog

Occupation: Personal trainer, yoga teacher

Life motto: “Follow your heart, believe in yourself, and never doubt your gut feeling. Life is a gift, make sure to be happy and feel good. You are your own director, dream and make sure to make your dreams come true. You possess enormous power and can get everything you want, the universe is magical, you can create exactly the life you want. Believe in yourself and surround yourself with positive energy. ”