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1, What are you most proud of yourself?

Wow, what a funny question. My playfulness 🙂 It keeps me dynamic and empathetic in a highly efficient world that strives for perfection.


2, What qualities are you inspired by in others?

Courage, above all the courage to be yourself.


3, Who inspires you and why?

My children. They have all the qualities I want. Emotional flexibility, tools to express their feelings instead of shutting down, playfulness, creativity and they love unconditionally.


4, What is an everyday luxury for you?

To go down to the sea and swim in the middle of winter!
A glass of wine with my husband, a freshly baked croissant, to build a hut with the kids.


5, What is your best advice for getting your everyday life together? Do you have a really good life hack?

I actively choose to replenish myself every week. For me, it is in the form of movement, meditation, cold baths and inspiring book/podcast. When I feel replenished, I give easily to others, I have natural patience and close to warmth, love and laughter.


6, What is your best/most important clothing piece in your everyday life?

Tights and a cuddly + stylish sweater. I live in that outfit because I work with exercise. I’m both lazy and want to feel good-looking + comfortable with as little work as possible. Tights with good quality + a cashmere sweater or stylish hoodie are always a good base.


7, Wich is your favorite Norrsken jacket?

The one I have now – I LOVE IT !!!!
Everything that is cozy and oversize is my line :)))


Name: Johanna Hector
Family: 2 children, husband and a cat
Occupation: Entrepreneur in exercise and health
Life motto: Be More You!