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Behind the scene of our photo session

A beautiful summer morning in July, our model, photo team, stylists and art director met up to take environmental and product images. At 03.30 the whole team was up and running because it was important to have an autumn feeling on the pictures.

We chose to have our photo session in four different places within Norrsken’s hometown, Gothenburg. The team together with us had a vision that the pictures would be photographed in an urban environment as it is just the city life we had in mind at each jacket’s design.

The four different places around beautiful Gothenburg were Götaplatsen, Stenpiren, Magasinsgatan, and Kullavik. Below you will see a small sample of each image per photo opportunity and location.

Picture 1: Götaplatsen – Our model Josefine and  jacket Ruda 

Picture 2: Stenpiren – Our model Josefine and jacket Lomma 

Picture 3: Magasinsgatan – Our Josefine and jacket Nora 

Picture 4: Kullavik – Our model Bea and jacket Lomma